Mumbai has been the hotspot for creative minds, entrepreneurs and investors on account of its favourable business environment and inclusiveness. For the last one decade, the online market has been booming like never before. This has enabled small businesses from Mumbai to explore innumerable opportunities to place their brands the right way and connect to a wider audience. With the advent of digital marketing, we have witnessed a huge transformation in the way businesses carry out their promotion and sale. They are now emphasizing more on innovative ideas to build a solid reputation online. Notwithstanding the limitless potential, many local small businesses from Mumbai face numerous digital marketing problems which put a big obstacle in their way to success. The challenges are many and varied, from ineffective local SEO to substandard websites to inactivity in social media. In this blog, we have attempted to dig deep into top 10 digital marketing problems encountered mainly by small businesses in Mumbai and provide some smart, practical solutions to surmount the hurdles.
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Poor knowledge on digital marketing
Most of the Mumbai based small business owners don't even know the ABC of digital marketing. Without any knowledge, they start running campaigns haphazardly and without any direction, resulting in huge waste of budget and missing high return opportunities.
How to overcome: You must contact digital marketing experts in Mumbai. They will give you practical tips on how to circumnavigate the complicated digital marketing world. You can rest assured of a result oriented strategic framework for marketing.
Subpar Local SEO
Many Mumbai based local businesses struggle to optimize for the most important keyword: “near me”. As a result, they fail to attract a high volume of traffic to their site. If you do not optimize your GMB Profile following the right principles, your business will hardly ever appear in local searches, providing your competitors a clear edge.
How to overcome: Register your company with
Google My Business with an accurate name, address and phone number. Use
location based keywords in your business description naturally, without
stuffing them. Also, make it a habit to add at least one citation one week to
high domain authority directories.
Limited budget
The
major setback small businesses in Mumbai suffer from before they even reach a
respectable stage is budget constraint. Running out of budget makes it
extremely difficult for these businesses to fight with established brands. More
than half of these agencies overinvest on PPC Ads, while spend very little time
on organic SEO and content strategy.
How to overcome: You have to make better use of channels with potential for high returns. SEO, Social Media and Email Marketing are three best options for improving results without exceeding the budget.
Operating without a website
A large percentage of Mumbai based small businesses either do not own any website or have a egregious, outdated, non-responsive site. This leads to very bad user experience which in turn triggers a high bounce rate, resulting in very few conversions.
How to overcome: You must look for affordable web design services in Mumbai to develop a high functioning, mobile friendly website that take your user interaction level to a new height.
Zero Social Media activity
It is very common among the small businesses from Mumbai to post contents without following a schedule. This irregularity translates into insignificant interactions and slow business growth. The big mistake they make is not using any Mumbai specific content to draw the local users.
How to overcome: Start using some popular social media scheduling tools to maintain a regular posting strategy with unique, location specific content.
Less application of ROI tracking tools
An awful lot of Mumbai based startups either have no idea of or do not bother to use any analytical tool to evaluate their online performance. This causes less informed decisions and more guessworks. With no usage of tracking software, it becomes almost impossible for the businesses to elevate their campaigns.
How to overcome: If you are a Mumbai based business owner, immediately create a Google Analytics and a UTM account to keep track of the user activities and conversions and marketing strategies according to that.
Excessive use of one channel
Mumbai's small businesses have the tendency to overly depend on social media platforms such as Facebook and Instagram which increases their vulnerability to new sets of algorithms that decrease their online reach significantly. Reliance on one particular channel and lack of use of multiple marketing platforms confine them to a very narrow audience.
How to overcome: Capitalize on all the online avenues-search engine, email marketing, content marketing, various social media platforms to get most of the benefits.
No purposeful content strategy
If you as a business owner do not update your website with blogs, case studies, testimonials or informative educational content, then you are missing the golden opportunity of ranking organically and moving to a better position in the eyes of the customers. When you don't have a well defined plan, you also face problems with retaining your existing customers.
How to overcome: You can begin with a very basic content strategy where you will target queries related to your business from Mumbai. This will surely help improve your SEO authority to some degree.
Less experienced marketing team
When it comes to marketing, many businesses still entirely depend on word of mouth strategy because they do not have the experienced marketing professionals to propel their digital growth. In a bid to cut the cost, many even depend on friends, relatives and interns. This keeps the marketing effort at a very amateur level and fails to produce any fruitful result.
How to overcome: Outsource some of your tasks to expert digital marketing agencies in Mumbai. When you involve specialists in your marketing initiatives, you expect positive outcomes in a very short period.
Limited focus on Mobile Users
Mumbai
has millions of mobile users or as you call them in business terms:
mobile-first audience. But more than half of the audience is untapped as
companies fail to optimize their sites for mobile SEO.
How to overcome: Make sure all your web pages and advertising campaigns are responsive and mobile friendly. This will allow you to enter a previously unexplored market of valuable customers.
Conclusion
Identifying all these digital marketing challenges in Mumbai and addressing them accurately is essential for your business to outperform all your competitors. By honing the skills of SEO and content writing, and by mastering the art of handling multiple online channels, you can significantly boost ROI and create a robust online presence.
To ensure long term benefits, small businesses must use their resources to have better digital marketing solutions to remain competitive in Mumbai's tough business turf.
Frequently Asked Questions
Q1) What is the most difficult digital marketing problem Mumbai based small businesses will face in 2025?
Ans: The biggest thing to worry about is very little digital marketing knowledge, resulting in failed marketing campaigns.
Q2) What is the best way to improve local SEO?
Ans: Work on your GMB Profile, add relevant, less difficult local keywords and list your business in high authority Local Directories to get found easily.
Q3) What digital marketing strategies can small businesses with low budgets adopt?
Ans: They must pay more attention to organic SEO, revamp their website and revise Content and Email marketing strategies for desired ROI.
Q4) Why must small businesses from Mumbai perfect their mobile optimization strategy?
Ans: Mumbai is a metro city and therefore has zillions of mobile users. So, you must take advantage of this demographic to earn the revenue you want.
Q5) How to track your digital marketing performance?
Ans: Use different Analytics Tools, for example Google Search Console, Google Analytics tool to gain insights on your performance.
Q6) What digital marketing agencies small businesses can rely on in Mumbai?
Ans: Search with keywords like ‘best digital marketing company in Mumbai’ to find the noteworthy digital marketing companies.